Episode 18: Authentic Marketing That Feels Good to Create with Joanne Homestead

Can Marketing Feel Good? A Soulful Conversation with Joanne Homestead

What if writing emails could feel like a journey of self-discovery instead of just another sales tactic? In the latest episode of Redefining Us, host Stephanie Konter-O’Hara sits down with Joanne Homestead—email copywriter, coach, and founder of Desk Plant Creatives—to explore just that.

Joanne’s path from a 15-year teaching career to soulful storytelling began in a graduate school memoir class, where she discovered the power of personal narrative. Now, she helps purpose-driven entrepreneurs turn marketing into a meaningful, values-aligned practice.

In this heart-opening conversation, Stephanie and Joanne dive into:

  • The importance of your origin story—and how to uncover its power

  • How personal storytelling deepens emotional connection in marketing

  • Why values are essential for authentic branding

  • The role of safe vulnerability in content creation

  • The three pillars of a strong email sequence: value, connection, and promotion

  • What to do when perfectionism or marketing "rules" block your creativity

  • How messy first drafts (“zero drafts”) can lead to surprising clarity

For therapists, coaches, and creatives alike, this episode offers a fresh, affirming perspective on marketing that feels good, does good, and stays true to who you are.

Tune in and discover: That telling your story—your real, messy, beautifully imperfect story—might be the key to standing out, serving your people, and reclaiming your voice.

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